Gilda’s Desert Cities, the local non-profit organization that’s been providing emotional and educational support to all those impacted by cancer since 2000, will begin its new fiscal year with a new name and look. As of July 1, 2017, Gilda’s will be known as CancerPartners™, announced Paul D. Golden, chairman of the Board of Directors, and Maria Elena Geyer, president and CEO.
“While we loved our original name, which honored the wonderful comedienne Gilda Radner of Saturday Night Live fame, it did not give the community any idea of what we do. Gilda’s Board of Directors has chosen the name CancerPartners to clearly identify that we are an organization dedicated to serving everyone here in the Coachella Valley who is impacted by cancer,” Golden said.
“And just as importantly, the new name acknowledges the dedicated individuals and organizations that work so closely with us—our extraordinarily supportive partners,” he said.
Geyer attributes the organization’s ability to serve thousands of men, women, children and teens—6,000 in the last fiscal year alone—to the “coming together in mutual support of a whole coalition of individuals, foundations, the medical community and cancer service organizations. The new name energizes us and inspires us to expand our fruitful collaborations and programs that much more.”
No organizational changes accompany the name change, Golden said, with staff, volunteers, Board members and professionally led, no-cost programs all continuing. “We are as committed as ever to supporting those on the cancer journey, and in fact, go forward with an increased fervor to dramatically increase our service to the community.”
The mission of CancerPartners is to ensure that all people impacted by cancer are empowered by knowledge, strengthened by action, and sustained by community. So that no one has to face cancer alone